Semalt Advice On How To Optimize Your Own Website With The Help Of The Semalt's DSD Tool
If you're looking to attract new customers with your website, you can't avoid being found easily on search engines like Google. However, small businesses, associations and non-profit organizations often lack the money to hire an agency that specializes in search engine optimization (SEO). Indeed, referencing a website takes time and requires a certain amount of effort. That's why some people compare it to a marathon, but that's not the case at all. To avoid facing exorbitant expenses, small business owners should consider optimizing their own websites with the help of the DSD tool.
This article provides 7 good "self-help" tips and presents free or low-cost ways to support optimization measures. Thus, our goal is to help you optimize your website yourself. In addition, we will share with you the best SEO tool you can use to easily achieve your SEO goals: the SEO Personal Dashboard.
So, let's discover 7 do-it-yourself tips to optimize your website. These seven tips are quite easy to implement and will have a noticeable effect!
1. Improve website navigation
Get to the point in your website navigation! Avoid completely general navigation terms such as "products", "our goals" or "services". Instead, use terms related to the company or association.
Clear descriptions help website visitors navigate correctly at first glance. They also help search engines that want to index your website.
2. Review the content of the site's texts
Every page on your website should be able to immediately answer these five questions for every website visitor:
- Who is writing here?
- What does it offer?
- Who is he / she offering it to?
- What motivates them?
- Why should they choose you / support you / participate?
Again, every page of the website must answer these questions! This applies in particular to the homepage, to pages with products, with service offers or with association purposes and objectives as well as to the "About Us" page.
Ultimately, every text should contribute to the website visitor's perception of the website operators as professionals (even better experts) who not only speak, but also act, do not waste anyone's time and are both truthful and friendly.
3. Structure the website content well
All texts should be fun to read for the website visitors - it should be easy for them to enter the texts. Thus, make sure that:
- Each page has a specially worded title.
- The text is divided into short, clear paragraphs.
- Subheadings show the reader what to expect in the individual passages.
- Important text passages are printed in bold, facts are best presented in lists.
Also, always think about the essentials:
- What is to be conveyed?
- To whom should it be conveyed?
- For what purpose?
- What arguments will convince / inspire / bind the reader to you?
Explain clearly what benefit it has for the reader, the future customer, the client or the supporter. Let satisfied customers or long-time club members speak for themselves with a "testimonial.
4. Optimize the metadata on individual pages
If the content of a page on your site has been revised as described above, two things remain to be optimized "in the background": the page title and the description (meta description).
These two metadata can be maintained via the page properties in your website's CMS (backend / editorial system). Ask SEO professionals like Semalt where to find this item in the content management system.
Both elements will be displayed in search engines when this page of your website is served as a search result.
The title and description of the page must be attractively worded so that the search engine user feels invited to click. They must become so curious just by quickly browsing the search result that they have no choice but to click on the entry.
To find the right terms to include in the title and meta description, you can use the DSD tool.
5. Integrate images optimally into the website pages
A picture is worth 1000 words! I've heard this a thousand times and I still only find very long texts on many websites - without additional images or videos. Like this blog post, text lives on from appropriately selected images.
When uploading photos and videos, pay attention to these three things:
- Give the photo or video a file name that matches the content on the page
- Add an ALT.text
- A description of the image - also called an image title or tooltip
6. Start user-oriented internal linking
The Internet lives on links - it is a decentralized network of content that can only be reached by connecting to each other. This also applies to your website!
There is always a fixed level of links. But if you are smart, you can offer readers and search engines alternative links to content - preferably directly from the texts! While reading, the user is already focused on the body of the text.
If you offer them other links, they will surely use them. But only if you manage to arouse their curiosity. Avoid links that simply read "click here", "more" or "read more". Instead, link directly to the text passage that appears.
7. Spice up the 404 error page
Now work on your website regularly:
- Add testimonials.
- Add more and more details to the product pages.
- Let new, satisfied customers have their say.
- Write about successful projects.
- Report on internal and external activities of your company, association, and institution.
If your website grows and prospers over the months and years, there will always be outdated content that can no longer be updated. Deleting them, therefore, becomes logical. However, this leads to "404 - Page not found" error messages.
Such error messages can be redirected to a specially created 404 error page.
This 404 error page identifies misdirected website visitors and search engine robots and offers them the most important content with direct links.
This way, despite constant changes, no visitor is lost on the website!
Here are the seven tips you need to optimize your website yourself. Now, let's discover the best SEO tool that will allow you to go in the right direction and succeed: The DSD.
Why is the DSD tool that you need to optimize your website?
We all know the importance of SEO for the positioning of a website. However, to accomplish this task of absolute importance, SEO tools are indispensable. This being the case, to succeed in your SEO mission, you must have the best tools in the field. Subscribing to the many SEO tools you will need will be expensive and there is no guarantee that you will get the results you want.
The DSD tool, as an all-in-one tool, is the best alternative available to you! Indeed, the SEO Personal Dashboard is an assembly of SEO tools that you need to do a good SEO. All these tools combined in one place, you avoid having to use several subscriptions and especially to spend the least possible while getting better results.
With such an advantage; it is clear that the SEO Personal Dashboard is a great tool that every good SEO professional should adopt. Whether you are a beginner or a professional, the tool is easy to use and you can get up to speed in no time.
Indeed, the tool is meant for a simple freelancer and even for a professional SEO agency.
Moreover, it is also worth noting that you can earn money with the SEO Personal Dashboard by becoming a member of the Semalt Partner Program. If you are considering this program, the SEO Personal Dashboard will allow you to:
- Increase the number of loyal customers to your website. Since the tool allows you to provide better services, everyone who uses it will want to come back to you.
- Make more money by increasing the number of product or service sales. With Semalt's analytics, you will have access to the best information and winning strategies.
Do-it-yourself search engine optimization is possible if you have a strong motivation and a given skill. However, all these skills are useless if you don't have access to better SEO tools such as the SEO Personal Dashboard.
Indeed, the SEO Personal Dashboard is an all-in-one tool that will help you to easily succeed in your SEO and achieve the top position in search engines.
Maybe you need help with the SEO process! Do not hesitate to use the services offered by our SEO experts.
If you want to know more about better SEO strategies and improve your site's ranking on a daily basis, we invite you to subscribe to our Blog. We will also be very happy to read your comments and especially to bring an answer to all your concerns.
Our team wishes you success in all your future tasks. Our experts are available 24 hours a day, 7 days a week to help you achieve your goals wherever you are. You may also consider contacting us immediately for specific answers related to all your SEO questions.